The Tuscaloosa River Market is a well-known event space in Tuscaloosa, Alabama. Located along the Black Warrior River, the space hosts a weekly Farmers’ Market and various special events throughout the year. The City of Tuscaloosa asked GRO Marketing to redesign the Tuscaloosa River Market logo, with the primary goal of simplifying the outdated design while maintaining the spirit of the space. The team wanted to create consistency with the Farmers’ Market logo while ensuring the new identity felt modern and elegant.

My initial logo concept was selected, but the City of Tuscaloosa team asked me to further explore the wave elements within the lettering. Working in Procreate and Adobe Illustrator, I created custom lettering for the brand. The end result is a balanced, timeless logo that perfectly reflects the event space and its surroundings.