Tuscaloosa Academy, an independent, co-educational, college-preparatory school, approached GRO Marketing to create its 2024–2025 Annual Report. I had the opportunity to spearhead the project from start to finish, from organizing the content to designing the final report.

The process started with the client compiling success stories, highlights from the school year, and supporting images. Once I received all of the content, I organized the stories and mapped out an outline to create the best flow for the reader. I also made sure everything stayed within Tuscaloosa Academy’s brand guidelines and aligned with previous deliverables for consistency.

The client wanted the annual report to feel professional and clean while still having a welcoming and approachable feel. With a large amount of content to work with, I focused on creating a layout that was easy to follow while still giving each story and highlight room to stand out.

The final report gave Tuscaloosa Academy a polished way to share the highlights and accomplishments of the school year. We were also able to continue the project the following year and create the 2025–2026 Annual Report.

Annual Report Flipbook