Calm Clear Canine is a dog training service that trains local rescue and foster pups. After seeing an uptick in engagement over a short period, the owner reached out to me to create a fun, inviting brand for Calm Clear Canine. The first round of logo concepts included a hand-drawn silhouette of a dog sitting attentively and focused on its trainer, an outlined illustration of a happy dog with a heart-shaped nose, and a paw print incorporating the letter C. The client ultimately chose the dog sitting at attention.